Sundance question arises of how markets innovative cultural products can be created and what is the role of intermediaries in the creative industries should be. The case describes the history of Sundance Institute, which was founded by actor / director Robert Redford to promote independent filmmaking. Started as a "laboratory" where independent filmmakers could work on his film project, the institution soon expanded to organize Sundance Film Festival to promote the exhibition and distribution of independent films, including those that are not supported by the Sundance Labs. Thirty years after Sundance was founded, its team of top managers doubt Sundance mission will be best way to expand and improve the supply of independent films on the market, or consumer education, to create an audience for independent film. "Hide
by Mukti Khaire, Eleanor Kenyon Source: Harvard Business School 29 pages. Publication Date: December 16, 2011. Prod. #: 812051-PDF-ENG
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