The case provides an overview of the basic facts related to the merger experienced by the three companies, Bancolombia, CONAVI and Corfinsura, in the Colombian financial market during 2005 and 2006. The merger follows the decision of the directors and senior managers visualize incoming significant transformation of the market - the adjustment of industry regulation, improvement of international competence and consolidation of major players - and their further reaction in order to adapt to new economic conditions. Given the fact that the success rate of mergers is not above 30 percent, stable financial results achieved by Bancolombia since the beginning of the integration process are reliable indicators that invite exploration into what was done and how it was done. "Hide
by Juanita Cajiao Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: December 19, 2011. Prod. #: W11579-PDF-ENG
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