The Future of Retail: From Revenue Generator to R&D Engine Harvard Case Solution & Analysis

As the manners in which consumers make purchasing decisions continue to multiply, retailers are in a crossroads. Among the essential reasons for managing a bricks-and-mortar shop-building a strong, distinctive brand expertise-no longer seems as relevant. Due to the accelerated rise of social media and corporate transparency, consumers wield enormous influence in shaping retail brands and are growing increasingly suspicious of too-slick shop designs, advertising messages and clerks.

The Future of Retail From Revenue Generator to R&D Engine case stidy solution

The once-dependable competitive edges loved by bricks and mortar retailers are eroding, which means they CAn't afford to presume any built-in advantages over their on-line competitions. The authors describe three key paradigm shifts that smart retailers are adopting to solidify customer loyalty and supply shoppers with that increasingly-important window into the soul of an organization.

PUBLICATION DATE: January 01, 2012 PRODUCT #: ROT160-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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