This B2B role play instance and the six role play nutritional supplements describe the customer's purchasing process that led to a lost order as well as an account supervisor's seven month sales process. It's a superb instance to explore organizational buying behavior, the subject of the selling procedure as well as the management of sales resources (time) as an asset.
Paramount Distributing Inc The Popcorn Predicament Case Study Solution
It might be included in an introductory marketing course at the MBA or undergraduate degree. It is equally successful for executive development. In addition, it fits in a B2B marketing class to investigate organizational buying behaviour, or in the introduction module in a sales management class.
PUBLICATION DATE: June 22, 2012 PRODUCT #: W12088-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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