Terra Bite Lounge: Pay What You Want Cafe Harvard Case Solution & Analysis

In April 2009, the founder and owner of Terra Bite, Lounge considering opening elsewhere. Lounge Terra Bite, a Kirkland, Washington coffee shop, without prices, and voluntary payments. The owner believes that Terra Bite, was a demonstration of a high level of honesty and trust between him and the client. There are several considerations to evaluate when deciding to open a new location. Where is the new place to be? The current location was in a wealthy suburb, but the owner thought that several types of areas will be receptive. What types of consumer characteristics best suited to this model believe that payment will be made? Is there anything that can be added to the current model to make Terra Bite more successful? He was careful to consider those amendments that are consistent with the current social component of the original model of trust Bite Terra. "Hide
and June Cotte, Remi Trudel Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: June 8, 2009. Prod. # 909A13-PDF-ENG

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