Franz Collection Inc.: The Road From Subcontracting to Brand Marketing Harvard Case Solution & Analysis

The case describes the three stages of the transformation of Taiwanese companies - from the original equipment manufacturer (OEM) of small gifts for Western consumers, original design manufacturer (ODM) to ensure the development and production of home d cor and gifts for customers in Europe and the United States, the domestic production of the brand (OBM) company launches its brand porcelain, aimed at the international market. France History History Collection product outsourcing and international cooperation, OEM subcontractors in Asia have tried to create their own marketing channels and brands to bypass their Western clients and to speak directly to consumers. This case describes a management dilemma in establishing brands facing manufacturers in Taiwan and neighboring countries. "Hide
by Lien-Ti Bei, Shi-Fen Chen Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: May 26, 2010. Prod. #: 910M30-PDF-ENG

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Franz Collection Inc.: The Road From Subcontracting to Brand Marketing

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