Vice President of Public Relations International Dominos Pizza (Domino), faced with a serious threat to the reputation of his company with the negative social impact of the media. Videos have been posted online two days ago by YouTube staff Domino, and showed two employees at Domino's franchise North Carolina rigged pizza and sandwiches to customers orders. Worker stuck cheese nose and sneezing on food to boxing it and you can hear in the video happily admitting orders soon be delivered to unsuspecting customers. The video went viral, it was re-posted to Twitter and Facebook, and has received nearly a million views, and various comments on YouTube. The video was also focused on both local and national media channels. The Senior Executive Domino had a meeting with the vice president in a few hours, and social media group Domino should develop a plan to respond to the viral video for the protection of a strong brand image Domino, before it's too late. "Hide
by Jana Seijts, Paul Bigus Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: September 9, 2011. Prod. #: W11159-PDF-ENG
Related Case Solutions & Analyses:
Xiamen Honda 4S Shop
Abercrombie and Fitch
Horseshoe Resort
Maple Leaf Simply Fresh (B)
Inspiratica Web Services
Organizing From Scratch: The Learning Lab Denmark Experience (A)
Medicare and Drug-Eluting Stents
Bank Vozrozhdeniye (V.Bank) (B)
Ruths Chris: The High Stakes of International Expansion
Midnight Oil
