Personal Shoppers at Sears: The Elf Initiative Harvard Case Solution & Analysis

Senior vice president of corporate sales store, Sears Canada (Sears), is exploring new retail initiative to be launched during the month in all the full range of Sears department stores across Canada. For the holiday season, Sears would offer services elves, equivalent to personal shopper, for their clients. While personal shoppers have been distributed in upscale department stores, especially in the United States, the concept has not been tried in stores Sears. Taylor wondered how customers will react to this new concept in Canadian retailing. "Hide
by Kyle Murray, Ramasastry Chandrasekhar Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: January 10, 2008. Prod. # 907A19-PDF-ENG

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Personal Shoppers at Sears: The Elf Initiative

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