Souk El Tayeb: The Good Food Market in Lebanon Harvard Case Solution & Analysis

Souk el Tayeb, a farmers market, and Tawlet, farmers cuisine are two legal entities, the former taking the legal structure of NGOs and the latter, revenue generating companies, united by one vision is to "celebrate the food and traditions that unite communities and support small-scale farmers and producers of culture and sustainable development of agriculture. " Souk el Tayeb founder Kamal Mouzawak, beginning Souk el Tayeb, a farmer's market in May 2004 in Beirut, Lebanon. The idea was to create a communal space for farmers across the country to sell their organic produce and products. Overarching vision is to create a platform that is joined to different people celebrate the food, culture and traditions, and in parallel to the promotion and support of the agricultural sector in Lebanon. Mouzawak and his business partner, is in the process of brainstorming ways to increase the impact of their social business without compromising quality standards and meet the ever-looming financial stability. "Hide
by Dima Jamali Haytham Khoury Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: January 9, 2012. Prod. #: W11589-PDF-ENG

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