Considers policies and experiences Tata Motors, a leading manufacturer of commercial vehicles in India, as it has developed a new small commercial vehicle, Tata Ace. Positioned as a replacement for the three vehicles that prevailed in the form of small commercial vehicles in India, Ace to create a new product category and included Tata Motors access to a new market segment. The company agreed with the approach to product design, distribution, marketing, maintenance, and search for the car. After a successful niche-oriented, is considered as Tata Motors can grow its presence in the new models, enter new regional markets, exports to developing or developed countries, and face new competition. "Hide
by Krishna G. Palepu, Vishnu Srinivasan Source: Harvard Business School 21 pages. Date of publication on the site: 18 Sep, 2007. Prod. #: 108011-PDF-ENG
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