Marketing the Nissan Micra and Tata Nano Using Social Media Harvard Case Solution & Analysis

The case investigates the similarities and distinction between social media efforts started by Nissan and by Tata Motors to spark sales for models of their automobiles in India. The Nissan campaign allowed consumers to compete to star in a short film for the Nissan Micra, with a Bollywood star Ranbir Kapoor and spokesman.

The Tata effort launched India's first social streaming show -style road trip contest in different regions of the country. Both efforts made considerable use of Facebook. Students are tasked with evaluating both efforts when it comes to their fit with the communicating goals of each business and their effectiveness on various metrics. The instance comprises links to other video material and advertisements.

PUBLICATION DATE: November 20, 2012 PRODUCT #: KEL774-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Marketing the Nissan Micra and Tata Nano Using Social Media

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