Monte-Carlo Weddings Harvard Case Solution & Analysis

Monte-Carlo Weddings, established by Frank Damgaard in 2005, is the exclusive and most respectable wedding planning company in the South of France. Frank has coordinated the largest, most expensive and lavish weddings in Europe, serving stars, CEOs, and other high-net-worth individuals from around the world.

Monte-Carlo Weddings Case Study Solution

Constantly innovating and pushing the bar higher, after ten years in operation, Frank is wondering what's next for him and his firm. Could Frank further elevate a wedding experience and surpass his demanding customers' expectations? How the brand can be leveraged, its reputation and success in the French Riviera to develop brand that is more powerful and a larger company? What should he do? Is he prepared for another change?

PUBLICATION DATE: January 08, 2015 PRODUCT #: 515071-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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