Supporting Innovation by Promoting Analogical Reasoning Harvard Case Solution & Analysis

While there are many ways to innovate, there is reason to believe that it is often a result of adaptation of the known solutions to new areas of the problem. The good news is that the people there are wonderful tools to make an analogy - noticed the similarities between the areas, which, at first glance, do not look at each other. The authors argue that this ability to the same conclusion is critical to solving problems. In solving any new problems, formulation of the problem is only a partial match with known solutions, the key to the solution of similar problems, to find the known issues that have the same structure as the problem is solved. The authors describe how to improve our same search and provides several tools for similar innovations. "Hide
by Arthur Markman, Kristin Wood, Julie Lindsay, Jeremy Murphy, Jeffrey Laux Source: Rotman School of Management, 5 pages. Publication Date: January 1, 2011. Prod. #: ROT134-PDF-ENG

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Supporting Innovation by Promoting Analogical Reasoning

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