Paddle8: Painting a New Picture of the Art Market Harvard Case Solution & Analysis

Paddle8 case of short case presents the idea for a new business in the global art market and asks students to assess whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with well-known galleries offer works of art from their collections for sale at Paddle8 website to carefully selected, globally-dispersed members. The company aims to help overcome their gallery geographical limitations and make art more accessible to a wide range of new collectors through its technology platform. Q: this will be a success in the context of the art market, where exclusive access is the prime driver to "Hide
by Mukti Khaire Source: HBS 8 pages. Publication Date: 06 Oct 2011. Prod. #: 812047-PDF-ENG

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