Joe Pompei, graduate MIT Media Lab, has invented a breakthrough invention audio. The invention of "Audio Spotlight", which projects a narrow beam of sound in the same way, the laser projects a narrow beam of light. He must now decide how to commercialize the technology. He narrowed his commercial opportunities to four markets: the market of car audio and professional audio market, the market of interactive kiosks, and home audio market.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
on Youngme Moon Source: Harvard Business School 22 pages. Publication Date: November 12, 2001. Prod. #: 502014-HCB-ENG
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