Can a Starbucks that is lagging turn about? Howard Shultz must plan a strategy that addresses the falling sales and possibly overly fast increase of the firm.
Had the old CEO's attempts to streamline operations undermined the Starbucks experience or was a shifting market to attribute? Schultz considers whether to shut existing shops, impede U.S. increase while growing abroad, and enhance the customer experience, which he considered had eroded the firm's value proposition.
Starbucks Schultz Back in the Brew case study solution
PUBLICATION DATE: April 21, 2009 PRODUCT #: UV3274-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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