This case and its companion the "International Bank of America» (UV0688) can be used as part of the module to create mutual value. If negotiations go beyond arms-length approach to their relationship, they can create significant value by removing the restrictions, including additional questions . cases can be used to illustrate the importance of strategic alliances.
This Darden study. "Hide
by Sherwood C. Frey, William Castleman Source: Darden School of Business 9 pages. Publication Date: July 17, 1998. Prod. #: UV0686-PDF-ENG
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