How do you blow a $1.7 billion merger? You purchase a trade with a popular brand, weaken the brand name, and offer it for a fifth of exactly what you spent for it. This case checks out the merger in between Snapple Beverages and Quaker Oats, thought about "among the worst mergers of perpetuity".
Utilizing this case, students will learn more about the significance of a trademark name. Snapple Beverages is likewise consisted of in Module 3: Sources of Business Stress of the course Business Thought & Action.
Snapple Beverages case study solution
PUBLICATION DATE: March 10, 2010 PRODUCT #: W90C57-PDF-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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