Siemens Medical Solutions: Creating a Customer-Focused Organization for Solutions Marketing Harvard Case Solution & Analysis

Siemens Medical Solutions (SMS) offers innovative products and systems, clinical solutions and services to healthcare providers. His latest project, transforming the digital hospital records and processes, has serious delays that damaged the relationship with customers. Management believes that the main problem is that the SMS did not use the correct approach to the organization and processes for marketing decisions. Managers responsible for the timely completion and successful delivery of the project must now agree on the various recommendations. "Hide
Mohanbir by Sony, Shankar Balakrishnan, Maryam Balali, Brit Gould, Stephen Stark, Larry Xu Source: Kellogg School of management, Northwestern Univ. 26 pages. Publication Date: 01 Oct 2007. Prod. #: KEL409-PDF-ENG

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Siemens Medical Solutions: Creating a Customer-Focused Organization for Solutions Marketing

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