Microsoft Canada: Marketing Xbox Harvard Case Solution & Analysis

Group Product Manager for Xbox Canada working on his marketing plan for the second year of the product in the Canadian market. Xbox is a video game console and the PlayStation 2 trailer from Sony in the marketplace. Group Product Manager shall submit its plan to the briefing Microsoft Global. With such a turbulent and unstable gaming market, he asks what he can do for an encore in the Launcher Xbox. "Hide
by Michael R. Pierce, Tanya Mark Source: Richard Ivey School of Business Foundation 31 pages. Publication Date: November 7, 2003. Prod. # 903A23-PDF-ENG

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