Describes marketing Prozac and Paxil, two of the best selling drugs in the history of mental health. Set in 2001, a few months before the expiration of the patent Prozac, in Eli Lilly (manufacturer of Prozac) and GlaxoSmithKline (manufacturer of Paxil in) must decide how to respond to the introduction of common Prozac market.
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Youngme on the Moon, Kerry Herman Source: Harvard Business School 27 pages. Publication Date: May 14, 2002. Prod. #: 502055-HCB-ENG
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