An owner was concerned regarding the condominium she procured for sporadic use by her family as an investment property in Mont Tremblant, Quebec in 2006. An amazing, five-bedroom unit with a panoramic view over the La Bete golf course, it was close to the ski area, the village of Tremblant, shopping, a casino, restaurants as well as spas.
Le Cerf de Tremblant Case Study Solution
It was totally furnished with countless upgrades. However, by 2010, the number of leases was unacceptable, and the unit was functioning well below anticipation. Something had to be carried out to increase occupancy or she had have to sell the assets. She considered modification in all facets of marketing: positioning, her target, product characteristics, pricing, supply and promotion. She needed to gauge the specific situation and ascertain what might be conceded out to create more bookings and make the enterprise profitable.
PUBLICATION DATE: November 28, 2013 PRODUCT #: W13502-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Kaskazi Network Ltd – Distributing to the Bottom of the Pyramid (B)
TSAT AS: Launching Telemetry and Low Rate Data Communications via Satellite
Arogya Parivar: Novartis’ BOP Strategy for Healthcare in Rural India
Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign
Arrow Electronics Solution
Barbie Mid Life Crises
E-comics: Forecasting Demand
Ekohealth: Developing Price Structures
Understanding Buyer Choice/Rejection/Experience Processes for Complex High-Technology Consumer Products: The Example of Notebook Computers
Ad-lider Embalagens, SA: Marketing Research for Drawstring Trash Bags in Brazil
