Transformation of Thomson Harvard Case Solution & Analysis

Thomson, a French multinational, went through a decade of dramatic change in the early years of the 21st century. With the state-owned company earns 97% of its revenues from TV and other analog consumer electronics, Thomson became a public company providing digital video equipment for major film studios, broadcast networks and retailers, as well as satellite, cable and telecom operators. The group had just met their financial goals for 2006 and achieved organic growth of 6% in the first half of 2007. But even as he reflected on that success, CEO Frank Dangeard know that more needs to be done to ensure the leading position against aggressive competition in a rapidly changing and uncertain technological environment. Traces the evolution and transformation of the company and underlines the difficult choices facing Thomson in a constantly evolving technology industry. "Hide
by David J. Collis, Troy Smith Source: Harvard Business School 27 pages. Publication Date: 01 Oct 2007. Prod. #: 708428-PDF-ENG

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