L.L. Bean Inc.: Corporate Strategy Harvard Case Solution & Analysis

LL Bean, Inc, Maine manufacturer and mail-order retailer of sporting goods and apparel, has grown from $ 3 million in sales (1967) to more than $ 120 million (1980). Current forecasts predict an annual growth rate of 25% until 1985. Management must decide how to achieve this growth: by mail by opening more retail stores, due to the increase of production operations, or are international. In the management of growth, the president intends to maintain a very personal service, excellent product quality, and a friendly, casual work environment, which he considers the key to the popularity of the company with customers and employees. "Hide
by Hirotaka Takeuchi, Penny Pittman Merliss Source: Harvard Business School 26 pages. Publication Date: June 1, 1981. Prod. # 581 159-PDF-ENG

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