NBCUniversal Harvard Case Solution & Analysis

In September 2014, Stephen Burke, chief executive officer at lmedia and entertainment company NBCUniversal, had to settle down possible initiative for its company’s ‘Project Symphony’, assuring the winners a competent visibility and help across the media conglomerate’s broadcast and film, television and theme park. In past “Gold” preferences for Symphony, a step taken right after Comcast made initiative to get NBCUniversal in 2010, achieved sufficient success in the market. Symphony is as strong that clashing conglomerates are keen to purchase few NBCUniversal’s cross-promotional power, like Disney experienced with its 2014 megahit Frozen. In 2015, the competition is between five movies, Fast & Furious7, Fifty Shades of Grey, Jurassic World, Minions, and Pitch Perfect 2, along with two choices in television. Those are most compatible of Gold status.

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