Founded in 1994, Motor Trike, Inc. produced kits that transformed a bike into a three-wheeled bike or trike, providing increased safety and comfort for the riders. Trikes became more popular as the baby boomer generation.
Motor Trike Building A Brand Community Case Solution
Jacquelyn Moore, advertising manager at Motor Trike, faced decisions of whether to start an owners' group or brand community for then and the company, if so, how to begin the group. Jacquelyn had marketing survey data available to help direct the decision making procedure, but the data needed to be accurately analyzed and presented to the owners of the firm.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: May 05, 2015 PRODUCT #: NA0343-PDF-ENG
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