Can You Measure the ROI of Your Social Media Marketing? Harvard Case Solution & Analysis

We're going about the way we quantify the return on investment in social media completely backwards. Effective social media measurement should begin by turning the conventional ROI strategy on its head. That is, rather than manipulating the yields when it comes to customer rejoinder and emphasizing their own marketing investments, supervisors should commence by considering consumer motivations to use social media and measure the social media investments customers make as they engage with the marketers' brands. Managing the measurements this manner makes much more sense.Can you measure the roi of your social media marketing Case Solution

It takes into account not only short term aims such as raising income in the next month via a social media marketing campaign, or reducing costs next quarter due to more receptive on-line support newsgroups, but also the long term returns of considerable corporate investment in social media. The authors reveal ways to implement this new sort of point and measurement to the advantages of doing so.

PUBLICATION DATE: October 01, 2010 PRODUCT #: SMR363-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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