Fiyta–The Case of a Chinese Watch Company, Chinese Version Harvard Case Solution & Analysis

Fiyta had been on of China's foremost watch brands. Nevertheless, the support of many Chinese rose with it and as China's economy started to improve, their preferences began to change. Exposed to more luxury foreign brands, many Chinese strived to purchase a Japanese or Swiss watch.

Could Fiyta frame up its brand image to a more classy consumer that is Chinese? What advertising activities should it commence to strengthen its brand? Is it gathering the requirements of all segments of Chinese consumers? Should it?

PUBLICATION DATE: August 09, 2007 PRODUCT #: 314C10-HCB-CHI

This is just an excerpt. This case is about SALES & MARKETING

 

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