Steve Jackson Faces Resistance to Change Harvard Case Solution & Analysis

Steve Jackson, a job professional at Western Construction (an international building conglomerate), is attempting to introduce BSO, a brand new software package. Engineers at Western who'd use BSO appear to support the change, and BSO has been adopted successfully by Western's adversary.

Nonetheless, Mike Barnett, a long term Western worker of undisclosed hierarchical status and powerful personal ties to the top, is leveraging every opportunity to kill the BSO endeavor. Knowing that he must locate a way to win Barnett around, Jackson attempts many different strategies to overcoming resistance to change, including turning to his own supervisor for assistance.

Steve Jackson Faces Resistance to Change case study solution

PUBLICATION DATE: October 31, 2011 PRODUCT #: TB0275-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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