Royco is the principal developer of instant dry soup in France, but the market is decreasing. Royco is considering establishing a word of mouth campaign.
The case is focused on whether they should do this, and in that case, how they should do it: amount of issues, message, finance, etc.
Repositioning Royco Minute Soup Evaluating a Word-of-Mouth Campaign case study solution
PUBLICATION DATE: October 15, 2014 PRODUCT #: IES325-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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