Sanford C. Bernstein Goes to Asia Harvard Case Solution & Analysis

Sanford C. Bernstein, a prominent sell-side research company, is expanding worldwide. Three years after initiating Bernstein's Asian business, senior management has made Ghislain de Charentenay, a six-year sales veteran of the company, as director of Asian research in Hong Kong. He is the first director of research Bernstein has put on the ground in Asia.

As the firm faces challenging realities of scaling its Asian business and meeting increasing client demand for the global products, De Charentenaymust evaluate the best approach to support senior research analysts in leveraging their franchises. And with a recent tide of attrition in Hong Kong among Bernstein's research associate ranks, the management team as well as de Charentenay must also consider where to concentrate their recruiting efforts.

Sanford C. Bernstein Goes to Asia case study solution

PUBLICATION DATE: October 14, 2014 PRODUCT #: 415037-HCB-ENG

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