Matchstick Inc. (A) case familiarize apprentices on how the brands are beginning to put in position non traditional marketing, such as word of mouth efforts. The creator of Toronto-based Matchstick Inc. is working on a campaign for the Ketel One vodka brand.
Matchstick Inc Word of Mouth Marketing (A) Case Study Solution
Ketel One, handled by Diageo, a world-wide beverage company, is attempting to raise sales and its recognition in the Canadian marketplace. The brand supervisor of Ketel One has turned to Matchstick to create knowledge among its market that was evasive.
PUBLICATION DATE: September 17, 2010 PRODUCT #: 910A19-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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