CMGI: Organizational and Market Innovation Harvard Case Solution & Analysis

CMGI considering purchasing yesmail, e-mail marketing firm. When evaluating potential acquisition, it must assess fit with their own organization, which consists of a unique blend of venture capital investments and publicly traded subsidiaries. "Hide
by Josh Lerner Source: Harvard Business School 23 pages. Publication Date: May 10, 2000. Prod. #: 200064-PDF-ENG

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