Positioning: The Essence of Marketing Strategy Harvard Case Solution & Analysis

This note require the reader through the development of a positioning statement for a target market. The exercise comprise of determining the important point of reference (market definition, product class, competitive set) and related points of parity, the point of difference, and why customers should consider the merchandise or service can provide on the desired placement. The appendix contains a description of perceptual mapping, a tool that's often used when making placing choices.

Positioning The Essence of Marketing Strategy Case Study Solution

PUBLICATION DATE: March 16, 2009 PRODUCT #: UV1425-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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