The franchise proprietor of a Marble Slab Creamery (Marble Slab) in Ontario have to send a grand opening proposition to franchise head office in Calgary, Alberta, in 2 weeks' time. This proposition is to include her picked target audience, the franchise place and choices made concerning item range and prices.
Marble Slab Creamery A Grand Occasion Case Study Solution
The franchise owner likewise needs to choose how finest to designate her $10,000 marketing budget plan to get direct exposure and bring clients into her shop.
PUBLICATION DATE: November 20, 2009 PRODUCT #: 909A34-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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