Shade cases must be printed in color to maximize their effectiveness. Powerchip Semiconductor Corporation has a flat business construction in an industry that's predominantly arranged vertically. Its strategic rationale was being tested while it's been successful in up markets, in the current down market.
As a capital intensive manufacturing company of DRAMs that had to license its designs from abroad, was it able to compete with big vertically integrated firms who commanded the whole value chain? How did its move toward compare to that of its partner Elpida? The case examines some of the unique characteristics of the DRAM industry, in which manufacturing companies employ large scale to compete on cost in the creation of commodities that are standardized.
Powerchip Semiconductor Corporation Case Study Solution
PUBLICATION DATE: March 12, 2009 PRODUCT #: 609063-HCC-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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