This case note is an extract for classroom usage of Chapter 2 of "The Services Shift" by R.E. Kennedy (2009). It familiarize the students to Michael Porter's 1985 value chain strategy to strategically assessing companies, which says that a company is a system of interconnected actions with both physical and information linkages. It takes pupils through the basic steps of assessing a company's value chain, explaining that to actually understand how a company can create and capture value, it's important to investigate how actions within the firm are organized and coordinated.
Note on the Value Chain A Framework for Analyzing Firm Activities Case Study Solution
The note concludes with some general understandings to take away from the value chain framework. To utilize this framework to particular businesses, this note can be taught in conjunction with "Note on Investigating the Value Chain of Branded Trend Goods", which profile Gap Inc. and Deckers Outdoor Corp., and provide students a context in which to exploit the value chain framework. This case is contained in Module 1 of the lessons Company Idea.
PUBLICATION DATE: January 15, 2010 PRODUCT #: W90C02-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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