Population Services International: The Social Marketing Project in Bangladesh Video Harvard Case Solution & Analysis

Population Services International, a not-for-profit agency founded to promote family planning information and to market the products of birth control, there was an agreement with the Government of Bangladesh to conduct marketing programs using modern marketing techniques to sell subsidized contraceptives through retail outlets. This video contains documentary introduction Bangladesh social marketing projects, some advertisements for family planning, and the film series. "Hide
by V. Kasturi Rangan Source: Supplement 15 minutes of video. Publication Date: August 5, 1986. Prod. #: 887551-VID-ENG

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