Catalina Marketing is a very successful company marketing services. Their current clients include major supermarket retailers and manufacturers of consumer goods across the country. Catalina provides a unique way for these customers to distribute coupons for their products through point-of-sale technology in a supermarket case. Catalina is now trying to decide where and how to expand their activities. "Hide
by David E. Bell, Walter J. Salmon, Dinny Starr Source: Harvard Business School 34 pages. Publication Date: 04 Oct 1993. Prod. #: 594026-PDF-ENG
Related Case Solutions & Analyses:
Ontela PicDeck (A): Customer Segmentation Targeting and Positioning
Blogging at BzzAgent
Rebuilt Marketing Machine
King-Size Co.
Population Services International: The Social Marketing Project in Bangladesh
Turner Construction Co.
Ibrahim Dabdoub at the National Bank of Kuwait
Launching The Bmw Z3 Roadster
Aqualisa Quartz Simply A Better Shower
Studio
