Catalina Marketing Corp. Harvard Case Solution & Analysis

Catalina Marketing is a very successful company marketing services. Their current clients include major supermarket retailers and manufacturers of consumer goods across the country. Catalina provides a unique way for these customers to distribute coupons for their products through point-of-sale technology in a supermarket case. Catalina is now trying to decide where and how to expand their activities. "Hide
by David E. Bell, Walter J. Salmon, Dinny Starr Source: Harvard Business School 34 pages. Publication Date: 04 Oct 1993. Prod. #: 594026-PDF-ENG

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