In March 2000, CaseTrust, accreditation to promote consumer confidence in the web retailer, was in the third year of implementation in Singapore. The plan was to extend the success CaseTrust in other countries. However, this raised a number of questions regarding the legal framework required, marketing and branding strategies CaseTrust, technical issues related to security, and cultural factors. This event aims to extend the learning experience in Singapore that creates trust in the virtual market B2C and apply these strategies CaseTrust for other countries. "Hide
by Ali F. Farhoomand, Pauline Ng, Shamza Khan Source: University of Hong Kong, 18 pages. Publication Date: January 1, 2000. Prod. #: HKU122-PDF-ENG
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