Describes the efforts of Timken Co, the major international manufacturers of bearings and steel, to develop an effective employee communication program. The case was heard intense international competitive environment, the recent record of job losses in related industries, Timken extensive restructuring efforts and labor relations company history, as these bear on efforts to develop domestic policy communications. Encourages students to analyze the basic elements of communication solutions:.: Volume, structure, audience, purpose, message, and the media "Hide
by Michael Hattersley Source: Harvard Business School 11 pages. Publication Date: August 11, 1986. Prod. #: 387035-PDF-ENG