In 1998, Cyberian Outpost, Inc (www.outpost.com) was a leading online retailer specializing in computers, peripherals, and other electronic products. By this fall, however, the company's founder and CEO, Darryl Peck, was concerned about the effectiveness of his company's online marketing efforts. After interviewing several advertising agencies, Peck selected advertising guru Cliff Freeman to develop the first television advertising campaign for Outpost.com. Peck as video reviews of Freeman, he wondered what criteria it should use to evaluate the proposed advertising campaign Freeman. "Hide
by Mark Parry Source: Darden School of Business 16 pages. Publication Date: Mar 09, 2000. Prod. #: UV2902-PDF-ENG
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