In the A scenario set in 2004, president of consumer electronics firm, Kaneo Itoh, Pioneer Corporation, was contemplating getting the plasma display operations of another Japanese business, NEC. Pioneer had decided some years past that plasma display panel (PDP) technology was a tactical place in order for it to invest in. Recently, Pioneer had been selling growing quantities of plasma screen TV sets using PDPs.
Added capability would become crucial, while the company was building a brand new PDP generation facility that will soon become usable if demand continued to rise. Purchasing NEC's plasma screen operations would give some valuable intellectual property NEC had developed, the potential for realizing scale economies and this ability to Pioneer.
Pioneer Corporation The NEC Plasma Opportunity (A) case study solution
PUBLICATION DATE: November 21, 2011 PRODUCT #: W11514-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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