Absolut Vodka: The Spirit of a Brand Harvard Case Solution & Analysis

Soon after Pernod Ricard acquires Absolut vodka and other brands, the economical downturn ends in the alterations in acquiring behavior away from the premium to benchmark commodities.

Brand managers contemplate whether to introduce a “basic” complete, boost a lower-priced choice, or rebrand other vodkas under the Absolut brand to market on its considerable brand equity.

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PUBLICATION DATE: June 27, 2012 PRODUCT #: UV6609-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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