HootSuite: Monetizing the Social Media Dashboard Harvard Case Solution & Analysis

HootSuite is one of the quickest growing SaaS (Software as a Service) social media dashes out there. The company's vice-president of business development has to determine the top strategy for monetizing and segmenting HootSuite users. He has to introduce a tiered pricing strategy that generates earnings without alienating users.

PUBLICATION DATE: November 22, 2012 PRODUCT #: W12332-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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