Share Our Strength and American Express: Developing Marketing Alliances (A) Case Solution
Analyzes various choices confronted by SOS associated with the establishment of promoting ventures with American Express (AMEX) and Restaurants Unlimited, Inc. (RUI).
This case provides history and background of SOS from its beginning in 1984. Additionally details the organization's first crucial fundraising occasion, TOTN. The hunt for a corporate patron for TOTN of SOS revolves around thought of American Express. It's up to the pupil to evaluate this chance.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: October 01, 1997
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