Coke and Pepsi: from Global to Indian Advertising Harvard Case Solution & Analysis

The case follows the development of the carbonated soft drink business. It depicts the emergence of two global majors - Coca Cola Corporation and PepsiCo. It depicts the propagation of every big brand. The case describes the local Indian brands - Thums Up and Limca.

Many of the soft drink brands have a high brand value in building brand equity, and the instance describes the function of advertising. The case follows the development of advertisements over the years worldwide as well as in India. It engages with the tension between standardization and localization of advertisements. It invites pupils to go over the function of marketing in building the brand in an emerging market like India.

PUBLICATION DATE: November 01, 2012 PRODUCT #: IMB387-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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