Prayas is a distinctive health care initiative, started in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the aims of updating the medical understanding of physicians in semi-urban and rural areas, bridging the gap between analysis and treatment, and making accessible quality medicines at affordable costs.
This case discusses the development of the Prayas version from its inception to its present state, and also the firm's business strategies around it. Cognizant of the success of Prayas, many opponents of Sanofi-Aventis are actively developing and implementing versions that are similar. The organization's top management team has to respond to the competitive threat.
PUBLICATION DATE: November 14, 2011 PRODUCT #: A00008-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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