Overcoming the Hidden Barriers to Innovation Harvard Case Solution & Analysis

These problems represent major barriers to innovation. These hurdles are discussed by the authors in depth, grouped according to the business's ability to know, understand and use marketplace information.

Overcoming the Hidden Barriers to Innovation Case Study Solution

Overcoming these impediments is possible, they say, when you have the right organizational disposition or mindset. This depends on internal openness and horizontal relationships among the individuals who work in the company, which empowers the free flow of contextual information. That information, in turn, needs to be applied to make decisions, because there is no use having marketplace advice if it is not used by any one afterwards. The more that firms embrace this market orientation, the better they will be in customer satisfaction and initiation

PUBLICATION DATE: September 15, 2012 PRODUCT #: IIR079-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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