Understanding how to operate the network and get the network effect is critical to success in the networked economy. Object orientation (OO), the generally accepted methodology for software, and provides clear and concise set of concepts for the understanding of the business structure of the network. The principles behind OO serve as a guide for understanding the structure of the network economy and Internet age organizations, provide a new tool for the design of the company, to offer new ways for entrepreneurs to understand the business structure, and provide an approach to handling information overload. Four case studies that illustrate key points and highlight the practical importance of OO approach to corporate design. "Hide
by Richard T. Watson, George M. Zinkhan, Leyland Pitt Source: California Management Review 24 pages. Publication Date: August 1, 2004. Prod. #: CMR292-PDF-ENG
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